When Bono and Bobby Schriver created (RED) in 2006, the goal was to engage businesses and people in the fight against AIDS… and that’s exactly what they’ve done! In 8 years (RED) has generated more than $275 million for the Global Fund to fight AIDS in Africa. Thanks in part to this initiative, almost 10 million people are on lifesaving anti-retroviral medication today and AIDS is slowly becoming a chronic disease instead of a death sentence…

As you’ve heard in this mini documentary Lifesaving ARVs can cost as little as 40 cents a day and can prevent mothers from transmitting the disease to their babies. That’s why we should act, well all year long… but especially today for World’s AIDS Day! I really love Apple’s initiatives this year because they allow us to contribute, whatever our budget is…

RED-MomandBaby

Let’s start by my favourite! Until December 7th, the Apps for (RED) campaign will feature exclusive, new content in 25 of the most popular apps. Every time a customer purchases a participating RED app or In-App purchase, 100% of the proceeds will go to the Global Fund. Apps include: Angry Birds, Djay 2, Paper by FiftyThree, Heads Up!, Kitchen Stories Cookbook… and many more!

RED-apps

And on December 1st only, Apple will donate a portion of every sale (whether it’s (RED) products or not)  at Apple’s retail and the online stores to the Global Fund to fight AIDS.

Apple-RED-Dec1st

Of course, you can also shop from the hundreds or (RED) products available on the organization’s website (up to 50% of profits go to the Global Fund to fight AIDS).

Lolitta xx

Comments

comments