Nicola Formichetti has been kind of quiet since he was named Diesel’s Creative Director 5 months ago, but we are finally getting a first glimpse into what he has in mind for #DieselReboot! To launch his first Diesel Campaign he has designed 5 t-shirts that feature inspiring quotes, images, drawings and personalized graffiti. Not only do I really like the T-shirts but I also love how once juxtaposed, they create a whole new design… So cool!

It just makes me want to buy all the T-shirts, collage them exactly this way and frame it! That being said, here are the 5 pieces, one by one…

Don’t know about you… but I think this collaboration is off to a good commercial start! Have a favourite T-shirt?

Lolitta xx

All the T-shirts come in black or white and are exclusively sold at the Montreal downtown flagship (2114, de la Montagne).